Advertising with the Mercury

The Weston & Somerset Mercury is the area's leading paper, reaching in excess of 47,000 readers a week. Independent research has shown that 70 per cent of all adults in the Weston area read the Mercury and 68 per cent keep the paper for five days or longer. We are aiming for this website to gain the same reputation and for it to gain the same respect, trust and value as the paper.

Our rates for print

Everyone at the Mercury is committed to ensuring it's the best for advertising and first with the news. Below is our rate card - the cost is given in single column centimetres, except where stated otherwise.

ROP, entertainments, motors, property: £4.00. Guaranteed positions ie. p3,5,7: plus 15 per cent. Features: £4.00. Classifieds private lineage: 35p per word. Trade lineage: 40p per word. Recruitment: (Mercury + Admag + Times) £10.50. Classified display: £4.00; Public notices: £5.00; Spot colour: plus 15 per cent. Full colour: plus 30 per cent; Back page: £6.00.

Details on web advertising

You can also advertise on this website in the form of banner ads, sponsorship and tile ads. Ads can either be supplied completed by yourself in a GIF format file, or designed by our team. They should be saved at 72dpi. The rates below are per week and discounts are available for longer term bookings.

BANNER ADS cost £60 a week for our home page and £30 for other editorial pages, per week. Each ad is sold on a three-rotation basis and can either be static or animated, with a click through link. The size must be 468 pixels by 60.

TILE ADS cost £40 a week for the home page and £20 for other editorial pages. The size is 120 pixels by 60. They are consistent and static.

You can also take advantage of SPONSORSHIP, where you 'sponsor' a specified section, such as the home page, news, sport or what's on. These ads measure 120 pixels by 180 and are consistent, static and include a sponsor's credit on the page.

To advertise in the Mercury, or on this website, call (01934) 422555,
or fax us on (01934) 422666.
E-mail: Sally Cook ( sally.cook@archant.co.uk )

Admag & North Somerset Times

These two publications have more readers in their areas than any other local free newspaper, with total distribution in excess of 73,000 copies delivered door-to-door each week.

More copies means, more readers means a bigger response - the Admag (below referred to as W-s-M) and Times are a powerful way to buy and sell.

Rate card (scc): ROP: W-s-M: £3.00; NST: £2.85. Motors, property: W-s-M: £3.00; NST: £2.85. Front page: W-s-M: £4.50. Back page: W-s-M: £3.70. Entertainments: W-s-M: £3.00; NST: £2.85. Classifieds: W-s-M: £3.00; NST: £2.85. Recruitment: £10.50 (Admag, Times & Mercury); NST only: £4.12. Public notices: NST: £3.71. Spot colour: plus 15 per cent. Full colour: plus 30 per cent. Guaranteed position: plus 15 per cent.

To advertise in the Admag or North Somerset Times, call (01934) 422622 or fax us on (01934) 422666.

Leaflet sales: Contact Angela Bass on: (01934) 422644

General sales manager is Sally Cook.
E-mail: sally.cook@archant.co.uk

(all paper and website rates as of January 2007)

Electronic file transfer specification

We are able to accept copy via iSDN for all three of our titles - below is all the technical information you should need!
iSDN contact number: (01934) 412215 (iSDN Manager v.4.2).

Electronic file formats
Apple Macintosh: Adobe Illustrator v6.01 (all fonts must be converted to outlines); QuarkXPress v3.32 (fonts must be from the Bitstream library and a detailed list of Bitstream fonts used should also be enclosed with the Quark document).
Artwork Delivery Service (ADS): version four or earlier can be received, provided the file format ends in .fnt
Acrobat PDFs: version four - all fonts must be fully encrypted in file.

File names
File names should include the publication and client names. Supplied disks. Files can be supplied in Apple Macintosh format on floppy disk, ZIP 100mb discs or CDs.

Fonts
The Bitstream Library is the only font library used. No other fonts can be accepted and should not be transmitted or sent with the document. Any fonts contained with the Quark EPs document must also used the Bitstream Library, or else they will default on output. Please note that if fonts other than those from the Bitstream Library are used, or are not correctly encrypted, we may change it to a font licensed for use by Archant.

Technical specifications
Our column widths are: 1col = 26mm, 2cols = 56mm, 3cols = 86mm, 4cols = 113mm, 5cols = 143mm. 6cols = 172mm, 7cols = 201mm, 8cols = 230mm, 9cols = 260mm. Our page depth is 360mm.

Scanning details
Screening: 85Ipi mono, 100Ipi colour. Resolution: 200dpi. Colour levels: Highlights: C - 5%, M - 3%, Y - 3%, B - 0%, Shadows: C - 92%, M - 85%, Y - 85%, B - 75%. Mono levels: Highlights: CMY - 0%, B - 10%, Shadows: CMY - 0%, B - 85%. Dot gain: 29%. Seperation type: GCR. Black generation: medium. Black limit: 100%. Ink limit: 300%.

Contacts
Should you require any extra information, please call Martin Crook studio manager on (01934) 422525. E-mail: martin.crook@archant.co.uk