Former Weston-super-Mare RNLI crewman follows dream and launches charter business

PUBLISHED: 18:30 22 August 2017

Guests onboard the GoX.

Guests onboard the GoX.


A former Weston-super-Mare RNLI crewman has quit his job, packed up his life and moved to Croatia to launch his dream business.

Nathan Williams with his girlfriend Alison Connolly.Nathan Williams with his girlfriend Alison Connolly.

Nathan Williams, aged 42, lived in and around Weston throughout his life but decided at the end of last year to follow his dream, buy a boat and set up his own business, GoXperience, in Eastern Europe.

He said: “My vision for the business is to make sailing affordable for everyone and offer something commercial liners do not.

“It is inspiring and I would like to inspire people to come sailing. You can make life-long friends, create life-long memories and learn something new.

“It is viewed as a rich person’s hobby but it does not need to be.”

When Nathan was 18 he joined the Royal Navy, but after leaving, missed its camaraderie and decided to join Weston’s RNLI.

He said: “Being in the RNLI taught me there are a lot of unselfish people in Weston, people who will give up their time, have family occasions interrupted when the pager goes off and dedicate a lot of personal time to an unpaid, volunteer role.

“The people of Weston should 
be very proud of the RNLI crew who are a very impressive bunch of people.”

However, after 11 years with the charity, Nathan decided to focus on his full-time job, which saw him work as an ocean tug captain until last May.

The GoX.The GoX.

It was then that Nathan quit his job to spend time with his three children and his girlfriend, Alison Connolly, and began his search for a suitable yacht.

He said: “I travelled to Croatia to look at a few boats and drove the whole of Croatia’s coast, it took me a lot longer than I expected because I stopped so much to look at the stunning views.

“It was then that I knew Croatia was the place to start my business.”

Nathan bought the GoX vessel in Split and launched his business soon after.

The GoX floating in a bay.The GoX floating in a bay.

He said: “It has been a lot of hard work, travelling and very expensive but it was all worth it.”

Nathan says he has been inundated with bookings, but is keeping his business in the family by working alongside his 18-year-old daughter Beth, a trained watersports instructor. He said they had grown closer as a result.

Nathan has also been working closely with the locals, hiring Croatian marketing teams, tour guides and instructors.

He said: “To get the best out of an experience you need an expert delivering the training or the tour. Where local knowledge is key, we use local guides and trainers but we also have UK-based experts with very good transferable skills.”

Nathan hopes some people of Weston will book trips through his new venture. With prices starting at £500 for a week-long stay on a luxury yacht, he has tried to make it as affordable as possible for people to see a beautiful part of Europe.

For more information, visit the GoXperience website.

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