Council targeting boost in foreign visitors to North Somerset
PUBLISHED: 13:00 27 February 2017
North Somerset Council is hoping to attract more overseas tourists to Weston and other parts of the district.
The council hosted a tourism conference in Clevedon this month, inviting the district’s tourism and leisure experts to share their views on how the industry can be grown.
The conference focused on how North Somerset could maximise the benefits of a post-Brexit increase in foreign tourists.
The council’s head of economic development Stephen Bashford said latest figures indicate the number of higher-spending tourists visiting the district is increasing.
He added: “One of our key objectives is around raising spend per head. Attracting more high worth visitors to generate more income locally.
“We need to increase our visitor experience and the quality of our tourism and cultural offer to make North Somerset a place where people want to spend longer.
“We see a significant opportunity in packaging up our offer more effectively with others like Bristol, Bath and Somerset. This is more likely to lead to higher spend and longer and repeat visits.”