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T4 axing could give resort a new-look beach spectacular

13:00 20 October 2012

Crowds at T4 On The Beach

Crowds at T4 On The Beach

Archant

A NEW live music event could be on its way to Weston after Channel 4 bosses announced the end of its hit T4 programme.

The popular weekend music show has been packing the beach with fans eager to get a glimpse of stars such as Tulisa, Rita Ora and Rizzle Kicks for the past eight years.

T4 On The Beach is broadcast live from the sands in Weston every summer, drawing tens of thousands of music fans to the town from all over the country.

Channel 4 this week told the Mercury it is ‘looking into’ options to broadcast a fresh new event next year after bosses announced the T4 show will finish in December.

The broadcaster said T4, shown on Saturdays and Sundays, no longer delivered the ‘cut through’ to youngsters it once did, with sister channel E4 now reaching the largest section of the 16 to 34-year-old audience.

The show has helped launch the careers of several presenters including X Factor host Dermot O’Leary and current Radio 1 breakfast DJ Nick Grimshaw.

The change means Weston could be in for a rebranded, re-launched music show next year without the T4 name.

Spokesman for Channel 4 James Macleod said: “While the brand of T4 will come to an end in December we are looking at options to continue with similar broadcast events for next year.”

North Somerset Council’s executive member for tourism, Felicity Baker, said she believes a music event in some guise will return.

She said: “I am fairly confident they are coming back. We understand how important it is to Weston and obviously we will be helping them like we normally do.”

6 comments

  • Ashton's squeeze Felicity was the one in charge of the flood gates fiasco. Don't hold your breath for this one.

    Report this comment

    GuerrillaMarigolds

    Saturday, October 20, 2012

  • And come to think of it.. wasn't Fragrant Felicity also responsible for failing to have the damage to Beach Lawns being contractually repaired following the 2012 T4 on the beach? Should these people be in charge of anything beyond choosing their own toothpaste?

    Report this comment

    GuerrillaMarigolds

    Saturday, October 20, 2012

  • Spot on justsaying... not sure what the flood gates or the putting and punch and judy have to do with this report at all. I liked T4 and look forward to its successor...it really put WSM on the map.

    Report this comment

    T-Bone

    Saturday, October 20, 2012

  • Marigolds, seriously wind your neck in. Your constant moaning is really tiresome. Have you thought about becoming a Councillor

    Report this comment

    justsaying

    Saturday, October 20, 2012

  • .. and while I'm at it.. Ms Baker surely had a hand in, the loss of the miniature railway, the anticipated arrival of some gaudy americanised putting, the loss of our Punch and Judy man and countless other idiotic schemes.

    Report this comment

    GuerrillaMarigolds

    Saturday, October 20, 2012

  • Public forum @just saying. And if you think this council is doing a good job.. go right ahead and point out their successes.

    Report this comment

    GuerrillaMarigolds

    Saturday, October 20, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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