Love is THE drug...

PUBLISHED: 11:31 29 December 2010

Archant

A STORY of the most addictive drug in the world, love, is 
hitting big screens across the country this week.

Love And Other Drugs, showing at cinemas now, is set in the mid 1990s and sees Jamie (Jake Gyllenhaal) working in an electronics store.

He is talking females of all ages into buying phones and stereos while flirting with the store owner’s girlfriend.

One night Jamie is at his parent’s house for dinner. His father and his sister are doctors and his brother, Josh, is rich from owning a medical software company.

At dinner, Josh and his wife get into a fight and eventually the row escalates and Jamie comes under fire for dropping out of med school. In the end Jamie says Josh is going to help him get set up as a pharmaceutical sales rep.

With Josh’s help, Jamie goes to work for Pfizer, practising his sales pitch and trying to get doctors to prescribe Zoloft and Zithromax.

It is then that he meets Maggie (Anne Hathaway), an alluring free spirit who will not let anything, including a formidable personal challenge, tie her down.

But she meets her match in Jamie Randall, whose relentless and nearly infallible charm serve him well with the ladies and in the cut throat world of pharmaceutical sales.

Maggie and Jamie’s evolving relationship takes them both by surprise as they find themselves under the influence of the ultimate drug – love.

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