A monumental oversight?
I could not help but smile at your recent publication, Go Green 2008. Whilst I found the content interesting and obviously topical, the irony of producing a supplement on
I could not help but smile at your recent publication, Go Green 2008. Whilst I found the content interesting and obviously topical, the irony of producing a supplement on paper that has no logo to indicate that it was printed on recycled paper or indeed any editorial message suggesting that the publication should be itself recycled after use was staggering.I am production manager for a major high street retailer's printing plant and we are making huge efforts to be as environmentally responsible as we can. We have gained Forest Stewardship Council (FSC) and PEFC accreditation and will soon be embarking on ISO 14001 accreditation. We use vast volumes of paper annually but by gaining these accreditations now source our paper supplies almost exclusively from certified pulp and sustainably managed forests. We can print the respective logos on accredited publications which helps to widen the understanding of these two organisations.With everything from Fairtrade bananas to solar panels and organic bras being advertised it seems a monumental oversight not to mention one of the largest consumer waste products itself - the paper the supplement is printed on!LEE HUTCHINSON - Address supplied* Editor's reply: We are glad to hear that you found our Go Green magazine interesting and topical. It is heartening to know that our readers are so vigilant.Please rest assured that we too take our environmental obligations seriously and I can happily inform you that all our magazines are printed on paper made from sustainable resources. We will endeavour to make this clearer in future issues.