THE fire at the Royal Pier Hotel last week would have left many Westonians with a familiar sinking feeling.

THE fire at the Royal Pier Hotel last week would have left many Westonians with a familiar sinking feeling.

Its owners had promised to build the 'jewel in the crown' of the South West, but after months of inaction their plans for a five star hotel and apartments appeared to finally go up in smoke.

However, Jim Scott and Wahid Samady have scheduled talks with North Somerset Council to see if there is a way forward and people will be crossing their fingers the two parties can come up with a plan that will prevent the hotel remaining an eyesore for too long.

If an agreement can be reached, the development would be a key part in a revamp of the Birnbeck area, which, in turn, would form part of a radical blueprint for Weston.

Councillors have approved a scheme for a far-reaching overhaul to make the resort more attractive to visitors and potential employers.

We all know that a better looking town centre with trendy bars, cafes and restaurants, upmarket hotels, big name shops and desirable town housing is exactly what is needed.

Meanwhile a �2million funding boost to overhaul the area branded Pier Square will complete the seafront enhancement.

Moreover, Weston's workforce needs the sort of white collar jobs that would be provided in the 80,000 sq m of offices earmarked across several sites.

These offices will help the town shed its image as a dormitory settlement and become a place where people can work, rest and play.

If realised, the North Somerset Council should be applauded for showing fortitude in the face of the worst economic conditions for 60 years.