WESTON residents now have the opportunity to access fast and reliable broadband with Zen Internet.

Voted as the UK's only Which? Recommended Provider for Broadband, Zen aims to transform Weston's digital capabilities.

This could revolutionise the way that people in Weston use the internet. A study by Zen Internet estimates that two in five (40%) UK adults have experienced their WiFi dropping out while shopping or browsing online. This can be extremely frustrating, especially if shoppers don't have that much time on their hands.

The provider is in collaboration with CityFibre, which has put a huge investment into the scheme: an eye-watering £22 million has been put into Weston-super-Mare's infrastructure deployment, as part of its nationwide Gigabit City Investment Programme.

Currently, it is estimated by Zen that 44% of people are likely to consider switching providers when their contract runs up or is up for renewal. This could be due to slow speeds or even customer service.

 Paul Stobart, CEO at Zen Internet, said: “The next few years will be absolutely pivotal for connectivity in the home.

"Deemed the gold rush decade, the 2020s will see implementation of full fibre across the nation.

"By 2030, everyone will have made the switch to full fibre. Today, though, people in Weston-Super-Mare can get ahead of the curve by accessing full fibre with Zen over CityFibre’s high quality infrastructure."

Kathryn Askew Smith, area manager for CityFibre in Weston-Super-Mare, added: “It is a pleasure to welcome Zen onto our full fibre network in Weston-Super-Mare as part of a growing list of ISPs.

"This provides consumers with increased choice when selecting broadband packages and I look forward to more and more people experiencing the benefits that our future-proof digital infrastructure has to offer.”

What is full fibre broadband?

Full fibre broadband is a different type of connection than the UK has traditionally deployed. The old-fashioned copper wires that delivered traditional broadband were great for carrying phone calls but can cause problems when used for data.

However, full fibre swaps these old-fashioned copper wires for a faster, more modern and reliable connection delivered via fibre optic cables.

To check if the service is already available in your area or to sign up for availability updates visit www.zen.co.uk/cityfibre or call 01706 902 954.