BBC Radio 1 presenter Greg James is taking on his latest summer challenge – trying to find 30 of his fellow DJs, who ‘went into hiding’ this morning (July 17).

With the help of his listeners, Greg has been tasked with finding his colleagues and getting them back on air so they can help him cover the station's schedule.

But this isn't the first high-profile challenge he's taken on as part of Radio 1, and one even saw him present his flagship breakfast show live from Weston.  

Four years ago, Greg and Nick Grimshaw were found hiding in the town as part of a lively game of hide-and-seek. 

Radio 1 revealed the pair's location after they were found by listener Scott at the south tower of Weston's Grand Pier on July 24, 2019.

Weston Mercury: Greg and Grimmy were found in the pier's south tower.Greg and Grimmy were found in the pier's south tower. (Image: Archant)

The game lasted for 25 hours and 40 minutes, beating the previous year's record of 22 hours, when Greg and Grimmy were found hiding at Liverpool's Liver Building.

During the challenge, the attraction had concealed their whereabouts, sneaking them onto and off the pier unnoticed by tourists and staff. 

It was understood that Greg slept in a van in Worle during the challenge.

He told the Mercury: “My nan and grandad lived in Merthyr Tydfil (Wales) when I was a kid, and we used to visit Weston on our holidays.

“I couldn't tell grandad I was in town when I arrived, so I'll call him and tell him as soon as I can.

“He needs to know Weston's booming and really fun.

“I love doing this, and the Radio 1 team and I love it here, it's been such a laugh.”

Weston Mercury: The pair kept their location secret more than a day while listeners tried to find them.The pair kept their location secret more than a day while listeners tried to find them. (Image: Newsquest)

Lucy Graham, group marketing manager for the pier, said: “Nick, Greg and the Radio 1 team came down to set-up the studios at the pier on July 21 before arriving on the afternoon of July 23 to hide in the boardroom.

“We have been involved in planning this for weeks with the BBC production team, and the staff were all sworn to secrecy as the whole country started to search for Greg and Nick.

“It was also quite a challenge getting them on and off-site, and the presenters were hiding within easy reach of something like 10,000 visitors and around 150 members of staff.

“It has been a pleasure to be involved in Radio 1's hide and seek game and to work with everyone involved.

“It's a relief to lift the veil of secrecy and for life to return back to normal.”