The Grand Atlantic Hotel gets sold to Fragrance Group

The Coast & Country Hotels sale was announced by specialist property adviser Christie & Co.

Fragrance Group, a hospitality investor, has appointed RBH Hospitality Management to operate the Victorian hotel, which is much loved by residents and visitors alike. The management company currently operate 10 other Fragrance owned hotels.

James Barnett, legal director at Foot Anstey, acted for Fragrance in the acquisition of the 72-bedroom property. 

Jeremy Jones, head of Hotel Brokerage at Christie & Co, who acted for the seller, said: "We are delighted to announce The Grand Atlantic, Weston-super-Mare will be joining Fragrance Group’s growing list of leisure and city centre-based UK hotels. 

“The property is one of the 33 leisure-focused hotels that we are currently marketing on behalf of Coast & Country, which have received very strong interest to date.

"Positioned in leading resort and leisure destinations across England, Scotland and Wales, the portfolio represents some of the best-known hospitality businesses in their respective markets.

"A number of these assets remain available, and we invite any interested parties to get in touch.”

James Greenslade, director of Hotel Capital Markets at Savills, acted for Fragrance Group in the sale. He said: “Savills are pleased to have acquired The Grand Atlantic on behalf of the Fragrance Group and we look forward to seeing its success as part of their portfolio in the future.”

Martin Rogers, representing Fragrance Group, concluded: “The Grand Atlantic Hotel is a wonderful addition to Fragrance Group’s growing portfolio, and we are delighted to be able to continue investing in the UK regional markets, in particular seaside destinations.”

Any enquiries made into the remaining Coast & Country Hotels on the market should be directed to Jeremy Jones, head of Hotel Brokerage at Christie & Co or Ed Bellfield, regional director of South Hotels at Christie & Co.

A spokesperson from the Christie & Co website said: "We’re the leading specialist advisor for buying and selling businesses in our sectors - hotels, pubs, restaurants, childcare, healthcare, convenience retail, leisure and medical.

"If you’re looking to buy or sell a business in our specialist sectors – from a pharmacy in Sussex to a hotel in Austria – our expert advice and collaborative support will help you achieve your goals."