Avon fire service issues warning after 485 road collisions

Avon Fire and Rescue Service attended 485 road collisions across its area between April 2025 and March 2026, and is urging drivers to take extra care on the roads during Road Safety Week, which runs until Saturday, November 21.

Mel Wilkinson, education road safety lead at Avon Fire and Rescue Service, said: "Every road traffic collision has the potential to cause devastating consequences for those involved, their families and their communities.

"During the last year alone, our crews attended 485 road traffic collisions across the Avon area.

"While not every collision can be prevented, many are linked to behaviours such as speeding, distraction, not wearing a seatbelt, or driving under the influence of drink or drugs.

"Road Safety Week is an opportunity for everyone to reflect on their driving habits and make safer choices every time they travel.

"We want every journey to end safely.

"Taking a few simple precautions can make all the difference."

The service is reminding road users to always wear a seatbelt, never use a mobile phone while driving, and to drive within the speed limit and according to road conditions.

Drivers are also urged never to drive under the influence of drink or drugs, to stay alert and avoid distractions.

Extra care should be taken around cyclists, pedestrians, and motorcyclists, and journeys should be planned in advance, particularly during poor weather or times of reduced visibility.

Across the UK, five people die on the roads every day, and seven children are killed or seriously injured daily.

Last year, 1,594 people lost their lives on UK roads, with a further 29,446 suffering serious, life-changing injuries.

During Road Safety Week, Avon Fire and Rescue Service will share practical advice and information to help reduce the number of preventable collisions.