20 costumes in 20 days: Michelle dresses up for Asda’s Tickled Pink campaign – in pictures

A turn as the Eleventh Doctor.

A turn as the Eleventh Doctor. - Credit: Sub

A Weston-super-Mare supermarket employee set herself a challenge to wear 20 costumes in 20 days to raise money for breast cancer charities.

A brief spell on the USS Enterprise.

A brief spell on the USS Enterprise. - Credit: Sub

Michelle Harding, who works at Asda in Phillips Road, has dressed up as Doctor Who and Miss Trunchball from Roald Dahl’s book Matilda.

A turn as the Eleventh Doctor.

A turn as the Eleventh Doctor. - Credit: Sub

She also dressed up as characters from Harry Potter and Star Trek to celebrate 20 years of Asda’s Tickled Pink campaign for two breast cancer charities.

Michelle spent a day as a sherriff... (Picture: Asda)

Michelle spent a day as a sherriff... (Picture: Asda) - Credit: Asda

Michelle said: “The costumes are making people smile.

10 points to Gryffindor!

10 points to Gryffindor! - Credit: Sub

“I’ve got a collection bucket next to me and a lot of customers are laughing as they donate. They ask what I’m going to do next.”

Back to school as Miss Trunchball from Matilda.

Back to school as Miss Trunchball from Matilda. - Credit: Sub


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In her spare time, Michelle volunteers at costume conventions with Optimus which holds regular events for fans of comic, film and TV characters.

Customers even started requesting costumes, such as the like this Miss Trunchball outfit which Michelle has worn previously for World Book Day.

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