Weston’s branch of Yorkshire Building Society is relying on ‘flower power’ as it tries to raise £1million in aid of Marie Curie Cancer Care.

The company’s local agency in Weston-super-Mare, Four Fifty Partnership, wants people to ‘get behind the daffodil’ this month by wearing a daffodil pin in support of Marie Curie’s Great Daffodil Appeal.

Every £20 raised during the campaign will help fund one hour of nursing care by a Marie Curie nurse.

Nick Gravell from Four Fifty Partnership, said: “By supporting our Hour of Need campaign and this year’s Great Daffodil Appeal you will be helping to provide nursing care for people with a terminal illness in their hour of need. Sadly, most of us know someone who has been affected by terminal illness but wearing a daffodil pin can help make a difference.

“We have been overwhelmed by the level of support people in Weston have shown for the Hour of Need campaign, but we know we can do more.”

Jude Bridge, spokesman for Marie Curie, said: “We are delighted that Yorkshire Building Society is helping to support this year’s Great Daffodil Appeal as part of their Hour of Need campaign to raise £1million for Marie Curie. The money raised will make a real difference.”