Congresbury hotel to join Hilton Group franchise

TOO often associated with city lights, glamorous guests and sky-scraper buildings, Hilton is the last name expected in the leafy back roads of Congresbury.

TOO often associated with city lights, glamorous guests and sky-scraper buildings, Hilton is the last name expected in the leafy back roads of Congresbury.

But soon the award-winning hotel Cadbury House Hotel Health Club and Spa is to take on the Hilton Group franchise following a deal between hotel bosses.

It means the four-star, 72-bedroom hotel will be renamed Doubletree by Hilton in December, and a percentage of its revenue will go to the American giant.

Cadbury managing director and co-owner Nick Taplin said: "This is a real coup for Cadbury House and raises the standard for hoteliers right across the region.


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"Since opening we've enjoyed huge success across all our business sectors and this new deal will only help raise the level of service our guests now come to expect.

"The management team is to remain unchanged and it will be business as usual."

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To get the contract, the hotel had to go through months of negotiations and spend �500,000 on upgrading parts of the firm, including a full IT upgrade and a new business lounge.

Other businesses to come under the Doubletree brand include hotels in Aberdeen, Cambridge and Chester.

Group general manager Mark Hands said: "We're delighted that we've reached an agreement with Doubletree.

"It's a true reflection of the high-quality accommodation and service we currently provide at Cadbury House.

"We're also keen to stress that we are totally committed to keep the hotel's individuality because without its character, Cadbury House just wouldn't be the same.

"The South West currently lacks a quality brand like Doubletree and this deal truly raises the bar for other hotels to aspire to.

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