THE developer behind the �45million redevelopment of Dolphin Square has given its backing to a scheme aiming to reinvigorate Weston town centre.

The Business Improvement District (BID) scheme is aiming to provide extra investment into improving the resort’s centre.

Business owners will soon be invited to vote on the scheme, which would see all of them pay part of their business rates into a central pot for improvements.

And McLaren Life, which is currently undertaking work on the huge Dolphin Square development, has joined North Somerset Council and Weston Town Council in backing the bid.

The firm has pledged to pay the BID levy for each of the current tenants in the square, which will leave their units in September.

McLaren Life’s Alastair Bell said: “We are making this commitment because we believe that Weston has a huge potential to become a quality destination for retail, leisure and tourism in the area.

“The BID for the town will help the investment we and others are making and encourage further investment in retail, leisure and tourism all of which will have an impact on the whole of the town centre and its future prosperity.

“We urge other businesses to support this scheme with a yes vote, so that Weston can achieve the potential it so richly deserves.”