Fairtrade lingerie brand launched

AN AXBRIDGE woman has started her own business selling Fairtrade lingerie.

AN AXBRIDGE woman has started her own business selling Fairtrade lingerie.

Sarah Duncan hopes to show that the concept of giving producers a larger slice of the profits can provide affordable and fashionable underwear.

Products from the 51-year-old's brand, Life's Not Fair But...My Knickers Are, are on sale at independent shops in Bristol and will soon hit the shelves of retail giant John Lewis.

She said: "I'm really trying to break the stereotype of what Fairtrade products are.

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"I don't want to debate fair trade, the best way to get people to subscribe to the idea is to make good products and that's what I'm doing."

The High Street resident's new range has five different collections, each including a camisole, shorts and pyjama trousers.

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Designs include what the company describes as 'pretty floral prints' and lace as well as 'flirty', 'fun' creations, with each featuring the fair trade mantra.

All the garments are manufactured in India, aimed at women aged 16-30 and prices start at �7.

Sarah, who has worked in the clothing industry for 35 years, added: "Hopefully we will have young people who would not normally consider buying Fairtrade goods trying our clothing."

For more information about the product, visit www.lifesnotfairbutmyknickersare.com

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