A WORLE firm has pledged to raise thousands of pounds for a vital West Country charity.

Staff at Station Road-based customer relationship management and email marketing firm intouchcrm are aiming to raise £15,000 for children’s charity bibic.

The company already has a link with the Bridgwater-based charity, and has helped it by providing free software to help the organisation communicate with its supporters.

The company’s chief executive James White said: “We chose to support bibic because we wanted to do something that would have a real impact on our local community, support a very worthwhile local cause and show to our customers that we care about our social responsibility as a company.”