Lidl opens new store in Weston-super-Mare today

The new Lidl store in Winterstoke Road, Weston.

The new Lidl store in Winterstoke Road, Weston. - Credit: Archant

Supermarket chain Lidl has opened the ‘store of the future’ in Weston-super-Mare today (Thursday).

The new store, in Winterstoke Road – adjacent to Weston Football Club – is set to open at 8am with mayor Alan Peak on hand to for the ribbon-cutting ceremony.

The new 1,690sqm site boasts an in-store bakery, smarter packing facilities, energy efficient LED lighting and a host of opening-week promotional offers.

Forty new jobs have been created by the opening of the new branch – which becomes the second Lidl store in the town after the long-standing branch in Summer Lane, Worle.

James Mitchell, regional head of property for Lidl, said: “We would like to thank those who played a part in bringing a new Lidl store to Weston.

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“It is wonderful for us to be able to create more jobs and investment opportunities in the area, and we can’t wait to start serving our award-winning products to the local community.”

A Lidl spokesman added: “Lidl has experienced continued growth over the years as consumers flock to the shop to discover products – two-thirds of which are British – ranging from quality British fruit and vegetables, to premium wines from its much-coveted wine cellar collections.

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“More than six million British shoppers are now flocking to Lidl each week, 500,000 more a week than in 2015.

“Lidl’s success shows no signs of slowing, as latest results outline its continued growth and market share high of 4.6 per cent and year-on-year sales growth of 6.1 per cent.”

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