New Yeo Valley advert to debut during X Factor
PUBLISHED: 13:30 07 October 2011
BLAGDON-based organic dairy firm Yeo Valley will return to the nation's television screens this weekend with a new musical advert.
The adverts, a follow-up to last year’s successful rapping farmers, will feature farming-inspired boy band The Churned singing a song called Forever.
The advert will feature during the first advertisement break on Saturday’s X Factor, and in subsequent shows on October 15, November 5 and 19, and December 11.
The rapping farmers were watched more than 1.9million times on YouTube, and Yeo Valley is encouraging people to sing along in a karaoke competition on Facebook, with the winners starting in the final advert, which will air in the live final of the X Factor on December 11.