New Yeo Valley advert to debut during X Factor

BLAGDON-based organic dairy firm Yeo Valley will return to the nation’s television screens this weekend with a new musical advert.

The adverts, a follow-up to last year’s successful rapping farmers, will feature farming-inspired boy band The Churned singing a song called Forever.

The advert will feature during the first advertisement break on Saturday’s X Factor, and in subsequent shows on October 15, November 5 and 19, and December 11.

The rapping farmers were watched more than 1.9million times on YouTube, and Yeo Valley is encouraging people to sing along in a karaoke competition on Facebook, with the winners starting in the final advert, which will air in the live final of the X Factor on December 11.


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