Quality service key to traders' survival - guru

WESTON S recession-hit traders can survive the recession by giving top quality customer service to generate extra sales, according to a business guru.

WESTON'S recession-hit traders can survive the recession by giving top quality customer service to generate extra sales, according to a business guru.

Geoff Burch told a meeting of the town's small businessmen that being polite to customers and training frontline staff to sell more goods are the keys to staying afloat.

The presenter of the hit BBC show All Over The Shop was speaking at a meeting of the Federation of Small Businesses (FSB) at Rookery Manor on July 15.

He said: "You've got to train everybody in your business to offer people extra.


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"An increase in sales of five per cent can lead to a 100 per cent increase in your profits."

Weston FSB chairman Steve Sharp said: "Geoff's advice is definitely the way forward for some people and in this difficult time we all have to look to improve our businesses.

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