'Transparent' taxi firm set up by family

PUBLISHED: 13:30 14 September 2015

Mike James has set up a cab company with dad Gary.

Mike James has set up a cab company with dad Gary.

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A FATHER and son duo have launched a Weston-super-Mare taxi company which they say will embrace new technology and help make the process of ordering a cab in the town less 'dated'.

Mike James set up GoCars with his dad Gary, who has years of experience of working as a taxi driver in the area.

The company enables those in need of a taxi to book a car through its mobile app, which is available for iOS and Android devices.

Mike said he was inspired to set up the company – which does not take phone bookings or have a traditional cab office – after being impressed by the passenger-friendly taxi services on offer in London.

He said: “I set the business up with my dad as he is a taxi driver in Weston.

“I’ve always been a guy who is interested in technology and after living in London, I soon realised how dated the taxi services in Weston and North Somerset are.

“It should be simple to order a cab and you should also be able to pay by card in today’s digital world.

“I don’t carry cash, and neither do I own a car. So this business will really help me get around.”

The GoCars website describes the process as a ‘smarter’ way of ordering taxis and its Facebook page says the company has ‘big plans’ for the future.

Mike said the company, which provides a 24-hour service with a range of fixed price destinations, would make conditions for its drivers ‘fair’ and ensure the service was ‘affordable’ for customers.

He said: “We don’t charge our 
drivers rental for any equipment, so we are working hard to keep things as fair and transparent as possible.

“Weston and North Somerset needs GoCars – it’s a 2.0 taxi service.

“We want to offer people a service that’s affordable, transparent and, most of all, is up to date with today’s connected world.

“I’d like to see GoCars become the go-to app for hiring a taxi in all towns in North Somerset.”

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