Coach trippers boost town's 'feel-good' factor
PUBLISHED: 20:00 18 September 2013
TOURISM in a Somerset town has been boosted thanks to the success of a scheme set up to attract coach trippers.
Burnham and Highbridge Town Council handed Burnham Information and Rescue Support (BIARS) a grant in July for the scheme dubbed ‘project coach’.
Traders have since reported an upswing in business and some have even taken on extra staff.
Plans are now being drawn up for a new travel shop in the town for residents to book day trips.
Les Barber, who has been appointed coach destination manager, said: “The coach industry is a largely untapped resource that can bring many rewards and benefits to our local businesses and communities.
“In 2012 tourism expenditure in the UK rose by 6.9 per cent and a personal survey on a Friday morning revealed a coach passes our front door on the M5 on average every 90 seconds.
“Already, since the launch of project coach, businesses in the town have reported an upturn in trade and an increase of coaches within our town and at least two businesses have taken on extra part-time staff.
“I am convinced this is only the start and project coach can produce a whole range of benefits throughout the community and help bring the feel-good factor to the people of Burnham and Highbridge.
“We have already made contact with several key operators to bring their customers to our town and to our various events in 2014.
“These are very exciting times ahead for our town and communities.”