Developer’s ‘crass’ advert for more than 80 village homes

PUBLISHED: 08:00 07 August 2015

Yatton No Moor Development action group with their banner.

Yatton No Moor Development action group with their banner.


A HOUSING developer’s decision to advertise a potential 83-home development in Yatton before acquiring planning permission to build on the site has been described as ‘insulting’ and ‘presumptuous’.

Persimmon Homes wants to build off Moor Road, close to Yatton Rugby Club, and has named the prospective estate Strawberry Fields in its 
online advert – which also states the development will launch in January 2016.

The developer would build a variety of two, three and four-bedroom homes, and make 30 per cent of them affordable houses, if given the go-ahead by North Somerset Council.

It also described Yatton as a ‘charming’ village and said the development was excellently located for accessing transport.

Persimmon’s advert said: “The project’s aim is to create a traffic-free pathway perfect for walkers, cyclists, families with buggies and wheelchair users, so they can enjoy the glorious countryside in a safe environment.

“Strawberry Fields has many leisure clubs for all ages including a rugby and cricket club, and there is also a health club and spa nearby.

“For all of your everyday needs Yatton has many shops within easy reach including a Co-Op, fish bar, bakery, Post Office and a library.”

Persimmon Homes declined to comment on the advert when contacted by the Mercury.

However, its advertising was slammed by village housing action group No Moor Development.

Its spokesman Steve Bridger said: “It’s crass and insulting to residents to be advertising a site even before submitting an application for planning permission – and a tad presumptuous.

“The description of the location on the Persimmon website is rather fanciful and it’s ironic the developer refers to ‘the glorious countryside’, when it wants to concrete over an orchard and dump thousands of tonnes of spoil from other sites onto the moor.”

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