Events targeted in vital new role

Weston High Street.

Weston High Street. - Credit: Archant

A NEW recruit is to be brought in to boost the town’s tourism industry.

Weston Town Centre Partnership is set to hire an events and marketing co-ordinator to join the Business Improvement District (BID) team.

BID says the new employee will help add more things to the town’s annual calendar to go alongside the air day and other regular events.

Recruitment for the £18,000 full-time role will be open until March 14.

The job specification outlines: “The events and marketing co-ordinator will be responsible for leading the implementation of an annual events programme and ensuring that each one is marketed to its greatest potential.

“They will work closely with key stakeholders to identify and manage new and potential events, taking a lead role in planning, promotion and delivery.

“The successful candidate will be expected to instigate the proactive marketing of town centre areas, with a view to generating revenue.

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“This will include building client relationships with event organisers to encourage new and repeat business.

“To maintain a competitive edge, tracking activity in neighbouring towns and cities will be key.

“Working with the town centre/BID manager, each event will be marketed extensively, so that maximum footfall is generated to Weston town centre.”

BID chairman Paul Batts said: “It’s someone else to help increase the events that come to town and boost the number of big yearly ones like Armed Forces Day.

“The food festival is another one that has been successful and is going to grow. Some of these are becoming big events but what we want is a whole calendar of them. We want someone to come in and co-ordinate that.”