'Fattie' advert alienates customers

PUBLISHED: 16:00 07 January 2010 | UPDATED: 11:32 25 May 2010

IT WAS meant to be a light-hearted joke to entice people carrying a few extra pounds.

IT WAS meant to be a light-hearted joke to entice people carrying a few extra pounds.

But bosses at Cadbury House Hotel in Congresbury are having to defend themselves against accusations of insensitivity after using the word 'fattie' in an advert.

They say they put up the eye-catching sign outside the Frost Hill venue as a way to lure new members suffering from swollen New Year stomachs.

However, some residents have started to protest against the sign.

Angry Alison Winter, of Woodmill, Yatton, said: "I am both shocked and disgusted that they feel they have to right to blatantly discriminate like this.

"The sign is offensive and not acceptable for any gym, but I would have thought for one that is meant to be of such a high standard they should know better."

Club manager Jason Eaton insisted the alien campaign was just a 'tongue-in-cheek' look at the way people put on a weight over the festive period and people should not feel stigmatised by the term.

He said: "We do not intend to cause offence to anyone and it is our way to encourage those who might want to lose a few pounds and get fit to join our award-winning health club.


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