Global beauty contest comes to Weston

PUBLISHED: 11:55 31 August 2012

Finalist Amy Willerton is representing the West Country in the fight to be crowned Miss Earth.

Finalist Amy Willerton is representing the West Country in the fight to be crowned Miss Earth.


TRADITIONAL beauty contests were derided and dismissed for being sexist, cheesy and demeaning – but now there’s a new pageant in town.

Miss Earth is a beauty pageant with a conscience, whose winners go on to become the face of environmental projects across the globe.

In other words, it’s still a line-up of pretty girls – but now they all have a serious green-themed message to share.

This Saturday, the glamorous UK finalists of Miss Earth 2012 will all be heading to Weston, to battle for a place in the world finals.

A glitzy £35-a-head bash at the Winter Gardens will see three girls crowned champions of England, Scotland and Wales ahead of the televised global ceremony later this year.

A packed audience will enjoy seeing the contestants ‘publicising world ecological issues during a live, fashion show-style competition’.

The contest’s website says: “Now in its 12th year, Miss Earth continues to build its reputation as the most relevant and worthwhile beauty event in the world, setting a legacy of beauty and responsibility.

“Miss Earth is the ambassador to environmental protection campaigns worldwide and empowers contestants to focus on and promote environmental awareness for a clean, natural and healthy environment.

“During participation contestants plant trees, raise funds for their charity projects through the Girls4Trees Community Fund Project, giving funds to UK projects in the home towns of each of our grand finalists, attend various environmental activities, promote a healthy environment in their home town and educate people on the three Rs: reduce, reuse and recycle.

“The UK Grand Final is an event of style and glamour where the green, glam and gorgeous England, Scotland, and Wales representatives are selected.

“The three UK Miss Earth overall winners will go on to represent the UK at the world televised finals of Miss Earth, one of the top three most prestigious and biggest competitions, to compete with representatives from across 100 countries around the world.”

Among those battling for the Miss Earth England crown will be models, students, an air hostess, a waitress and an estate agent representing Hull, Melton Mowbray, Essex and Portsmouth, plus Bristol’s Amy Willerton.

● Tickets for the event can be bought via

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