Government's new cheesy policy

PUBLISHED: 02:45 18 January 2007 | UPDATED: 10:29 24 May 2010

WESTON MP John Penrose says he is cheesed off at a new Government strategy to ban Cheddar's famous dairy product. Adverts promoting cheese are to be banned during children's television programmes, it was revealed last week. Mr Penrose said: Under the c

WESTON MP John Penrose says he is cheesed off at a new Government strategy to ban Cheddar's famous dairy product. Adverts promoting cheese are to be banned during children's television programmes, it was revealed last week. Mr Penrose said: "Under the criteria used by the Food Standards Agency, if human breast milk was measured under this formula, it would be banned as well."The FSH assesses fat, sugar and salt content in 100g or 100ml servings, but as the British Cheese Board points out, a typical serving of cheese is 30-40g. Mr Penrose said: "I simply couldn't believe it when I heard that high quality Cheddar cheese was going to be reclassified as a junk food. "Of course you shouldn't eat too much of it, like anything else, but it's ludicrous to lump it in with crisps, sugary cereals and burgers."The Food Standards Agency uses a Nutritional Profiling Model to assess food and drink. It advises the advertising watchdog Ofcom about junk foods such as chocolate, cola, Jaffa Cakes and now cheese. Mr Penrose added: "I fully support the campaign encouraging a healthier diet for our children. What sane parent wouldn't? I welcome what the Government is trying to do, but it is in danger of making the whole campaign a laughing stock.

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