Bestselling author Jeffrey Archer is new ambassador for Visit Somerset
PUBLISHED: 17:00 19 December 2017
An international bestselling author will be the new ambassador for a tourism site which promotes 'the greatest county in England'.
Jeffrey Archer, whose books include Kane And Abel, Not A Penny More, Not A Penny Less and The Clifton Chronicles, met with Visit Somerset to discuss the best ways to promote Somerset.
Lord Archer, who grew up in Weston, said he always had a ‘soft spot’ for the place where he spent most of his childhood and had often lent his support to the fundraising efforts in the area, such as Weston’s RNLI station appeal.
The Visit Somerset team said they could not think of a better ambassador for Somerset.
Chief executive officer John Turner said: “We are thrilled Lord Jeffrey Archer has agreed to become an ambassador for Visit Somerset.
“Having such an eminent and prolific author of international standing is going to give a huge boost to the marketing efforts of the Somerset region.
“We will follow up with Lord Archer and his team in the new year, establishing how we will work together to support the marketing efforts while developing other exciting opportunities for the millions of fans who engage with us through our social media.
“This is a truly proud moment for us all and a huge thank you must go to Lord Archer for accepting and supporting our request with such passion and energy.”
As well as writing numerous books and plays, Lord Archer was also the deputy chairman of the Conservative party from September 1985 until November 1986 and was made a Life Peer in the Queen’s Birthday Honours List of 1992.
The critically-acclaimed author, who is currently working on his next novel, said: “I am proud to be an ambassador for the greatest county in England.”
Visit Somerset showcases the very best the county has to offer and provides its visitors with all the information they will need to have an enjoyable trip.
The announcement will allow the tourist board to promote the area and attract tourists to the West Country.
Lord Archer will return to the county to speak at the Weston Literary Festival where he will host An Evening With Jeffrey Archer at the museum, in Burlington Street, on February 24.