Major web hits for TV rapping farmers

PUBLISHED: 07:00 12 October 2010 | UPDATED: 10:16 12 October 2010

Yeo Valley Crew 1

Yeo Valley Crew 1

Yeo Valley

A TV advert featuring rapping and rather dashing young farmers at a smallholding in Blagdon has become an internet sensation overnight.

Yeo Valley Crew  2

The surprise hit of Saturday’s X Factor on ITV was the two minute Yeo Valley advert as within minutes it emerged as the number one top trend on social networking tool Twitter.

Since airing at 7.55pm in the first advert of the break, the clip, which features catchy beats and lines such as ‘big up your chest - represent the west’, has been viewed more than 210,000 times on video site You Tube.

The news of the advert flooded Twitter with users announcing it was better than the contestants and Radio 1’s Zane Lowe tweeted ‘must be intimidating for the X Factor finalists to have to compete with the infinitely better Yeo Valley Crew each week’.

A spokesman for Yeo Valley said: “The ad is a big first for us. We’ve never been on TV and we wanted to make something that was memorable, funny and surprising.

“We’re based in the heart of Somerset and wanted to show off our animals and countryside, communicating that organic produce is available to everyone.”

The advert was filmed at the independent, family-owned dairy-farm and features not only cows, but a group of young farmers rapping about being proud of the West Country, producing organic milk to create yogurts and tips about caring for the countryside.

Not your usual collaboration, it features wholesome lyrics about yogurts infused with everyday sounds taken from the farm.

The advert is directed by LA-based Julien Lutz, who has shot music videos with the likes of R. Kelly, Usher, Kanye West and Nelly Furtado.

The advert also features an orphan owl named Ted, who was hand-reared by one of the Yeo Valley team and whose impressive head spinning moves add a bit of humour to the clip.

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