An iconic Somerset landmark has a new look.

Burnham-on-Sea Pavilion, in the Esplanade, has had a new sign following its purchase by J Holland and Sons.

They bought the historic pier from the Parkin family in December 2017, who had previously owned the site for the 49 years.

MORE: Historic Burnham-on-Sea Pavilion under new ownership.

The branding is one of many changes brought in by the new proprietors, which include gaming machines and children’s funfair rides.

The pavilion opened in 1914 and is famous for having the shortest pier in the country at only 37 metres in length.

Construction work began in 1911 and the building was completed just before the First World War.

The Parkin family took over the derelict pavilion in 1968 and spent significant funds maintaining and renovating the site.

MORE: Set backs in planned pier revamp.

Speaking to Burnham-on-Sea.com, a spokesman for J Holland and Sons said: “We are delighted to have taken over the pavilion, we have exciting plans for the future.”