Pancakes no crepes!

PUBLISHED: 07:21 06 July 2006 | UPDATED: 09:34 24 May 2010

A PANCAKE seller got his fingers burned discovering that Weston is not ready for crepes. The London Inn thought it would do a flipping marvellous trade selling up-market sweet and savoury crepes to passers by

A PANCAKE seller got his fingers burned discovering that Weston is not ready for crepes.The London Inn thought it would do a flipping marvellous trade selling up-market sweet and savoury crepes to passers by.But a board advertising the snacks failed to get much of a bite from the public until the chef and barman Jonathan Wood swapped the word crepe for pancake.Jonathan said: "We started selling crepes at £2 and were selling three or four on a Saturday."I said to the powers that be this is stupid. Weston is not ready for crepes, I'm going to call them pancakes and I'm going to sell them for a quid."They said 'you can't do that, pancakes aren't the ambience we are after', but we did it anyway and sold 70 on the next Saturday. It's been 60-70 every weekend now."We get a lot of elderly people who are coming for the day and anything that sounds foreign is frowned on, but everyone knows what a pancake is. "We are not Covent Garden, we're in Grove Village." Pictured: Kelly Domican and Jonathan Wood.

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