Party on the pier to promote tourism

PUBLISHED: 07:00 27 January 2011

Grand Pier

Grand Pier

Archant

Weston's Grand Pier has been chosen as the venue to launch a national event.

British Tourism Week will kick off on March 12. Weston MP John Penrose will cut the ribbon on the fifth annual event, this year themed ‘Party on the Pier’.

There will be simultaneous parties hosted on seaside piers, harbours and jetties around the coast and on inland rivers, canals and lakes up and down the country.

Mr Penrose, who is also the Government tourism minister, said: “Party on the Pier is a great opportunity to showcase a unique part of British heritage.

“I for one will be encouraging my constituency to get involved, celebrating on the brilliant newly-refurbished Grand Pier in Weston.”

The joint owner of the Grand Pier, Kerry Michael, added: “I am delighted the Grand Pier has been chosen to launch British Tourism Week. We have a lot to celebrate now that we have re-opened.

“I can’t emphasise how important tourism is to the local economy. Tourism in the West Country is worth more than £300million per year and Weston is the largest destination in the area for visitors.”

Patricia Yates, co-chairman of British Tourism Week, said the Grand Pier was the ‘obvious choice’ to lead the launch for British Tourism Week 2011.

The event is organised by VisitBritain, with the support of the Tourism Alliance, the UK’s national and regional tourist boards, and an executive committee made up of a number of public and private sector organisations.

It aims to raise local, regional, national and international awareness of the size, value and importance of Britain’s £115billion visitor economy.

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