River Cottage chef on Weston’s beach today

PUBLISHED: 12:00 26 July 2012

Hugh Fearnley-Whittingstall.

Photo: Mark Johnson

Hugh Fearnley-Whittingstall. Photo: Mark Johnson

Mark Johnson - one use

RIVER Cottage chef Hugh Fearnley-Whittingstall will be filming his new Channel 4 series on Weston beach this afternoon (Thurs.)

The celebrity chef will be down on the sands near the Sand Sculpture festival and the SeaQuarium from 2.30-4pm and the public is welcome to go down and get involved.

The first 250 people who make it down to the beach will also receive badges and car stickers.

The series, Hugh’s Fish Fight, will follow up on the campaign he started last year trying to change EU laws and banning discards, which are healthy fish thrown back into the sea dead.

The new series is looking at marine protected areas around the world.

So far he has been filming in Thailand, the Phillipines, and Antarctica and now it is Weston’s turn to welcome him.

More than 800,000 people have so far signed Hugh’s petition online at www.fishfight.net

A writer, broadcaster and campaigner, Hugh is widely known for his uncompromising commitment to seasonal, ethically-produced food and has earned a huge following through his River Cottage TV series and books.

His early smallholding experiences were shown in the Channel 4 River Cottage series and led to the publication of The River Cottage Cookbook (2001), which won the Glenfiddich Trophy and the André Simon Food Book of the Year awards.

In October 2010 he began filming Hugh’s Fish Fight on sustainable fishing.

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