Weston-super-Mare’s seafront hotels are ‘unbearably’ loud in the daytime and are ‘turning people off’ the town, according to a member of Weston Civic Society.

North Somerset Council has investigated the concerns, and has spoken to hoteliers in the town centre about the issue.

Rosie Smith, of the civic society, believes that loud, amplified music played in the daytime outside hotels in Marine Parade is ‘awful’ and ‘obtrusive’.

She said: “I love the hustle and bustle of Weston, but for it to be a good place for residents there has to be a balance.

“Hotels will have loud, overwhelming music in competition with each other.

“When there are two lots of very loud amplified music in competition with each other, it’s unbearable.”

Mrs Smith fears the sound may also be putting tourists off the town. She commented: “The hotels feel they may be drawing people in, but they probably turn more people away. It’s awful.

“I don’t want this to be the image of Weston.”

North Somerset Council responded to the noise concerns. A spokesman said: “We have received a number of complaints about loud music coming from a few hotels during the day.

“The hotels do have permission for music but this needs to be played at an acceptable level so it is not obtrusive to other people in the area.

“We have visited the hotels concerned and asked them to play music at an acceptable level and we will also be writing to them. If they fail to comply with our request we will take further action.”

The Mercury approached the Weston Hotels and Restaurants association to comment on the concerns, but had received no reply at the time of going to press.