Weston RNLI becomes supermarket chain's official charity
PUBLISHED: 16:00 12 October 2011
WESTON RNLI has been chosen by a national supermarket chain's local branch to be its official charity for the next year.
The Worle branch of Sainsbury’s will work closely with the coastal rescue charity in Weston to raise money to save lives at sea.
Staff from the store will get involved over the coming months to raise money for the RNLI.
Members of the lifeboat crew will be in the foyer every other weekend selling calendars and Christmas cards.
An RNLI lifeboat will also be taken to the store occasionally to give the public a chance to see the one of the crew’s two vessels up close.
Peter Elmont, chair of Weston RNLI’s fundraising team, said: ‘We are extremely grateful to Sainsbury’s and their customers.
“In these straitened times we have to work very hard to raise the money needed to carry on the service of saving lives at sea.
“This is an excellent way for us to show the general public what our volunteer crews do.”
Nationally, the RNLI costs more than £100million a year to run and saves 24 lives per month at sea.