‘I-Scream’ machine at Weston pier to celebrate Cadbury Flake anniversary this weekend

PUBLISHED: 11:00 20 July 2019

Westons Grand Pier.Picture: Weston Mercury

Westons Grand Pier.Picture: Weston Mercury


Confectionary company Cadbury will bring its I-Scream machine to Weston’s Grand Pier at the weekend, and people can win a free ice cream.

Cadburys I-Scream machine will visit the pier this weekend.Picture: Nic Serpell-RandCadburys I-Scream machine will visit the pier this weekend.Picture: Nic Serpell-Rand

Visitors are encouraged to take part in a challenge, where if they scream '99' loud enough they will win a frozen treat.

Cadbury Flake was developed in 1920, after a company employee created a stream of chocolate with fallen flakes from a production line, which was developed into a smaller bar for ice creams shortly after.

Junior brand manager at Cadbury, Seana Fitzgerald, said: "The company is excited to announce the tour of the I-Scream machine to celebrate 99 years of Cadbury Flake.

"The bar has been a staple favourite for almost 100 years and the company is excited to bring the taste of the Flake to one of Britain's most-loved beach destinations."

The machine will visit the pier, in Marine Parade, on Sunday.

If you value what this story gives you, please consider supporting the Weston Mercury. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the Weston Mercury