Weston-super-Mare gyms flooded with new members

PUBLISHED: 10:58 20 January 2017

January has seen a surge in new gym memberships.

January has seen a surge in new gym memberships.

Mark Bowden

Gym owners in Weston-super-Mare have said they have seen their membership intake almost double this January as people look to get fit and active in the new year.

The new year is traditionally a time when people reinvent themselves by joining a gym, giving up smoking or ticking off items from their bucket list.

Three of Weston’s gyms say they have seen more people jump on the ‘new year, new me’ bandwagon in the hope of shedding any Christmas weight.

Hutton Moor Leisure Centre has seen a 50 per cent increase in the number of new members in January, in comparison to the average month.

General manager David Somers said: “January is a key month for people making a fresh start; we see a consistent level of new joiners throughout the year but we do see a high increase during January.”

The leisure centre will continue to grow after North Somerset Council revealed plans for a multi-million-pound expansion, which will include an extension to the gym, new tennis courts and a swimming pool.

Nuffield Health Fitness and Wellbeing Gym, in Locking Road, has also exceeded its December memberships just 19 days into January.

Membership consultant Reece Watson said the fitness industry expected more people to join in the first few months of the year than any other time, which he believed was a result of the ‘new year, new me cliché’.

He added: “New year gives people a bit of belief in themselves and social media could be one of the reasons we have also seen a year-on-year growth.”

Louise Hayes, the manager of Eden Fitness Centre For Women, located in North Street, also believes social media has been responsible for the increased business, after the gym welcomed 155 new members last January.

She added: “People need to realise fitness and healthy living is a lifestyle not just a diet or going to the gym for a couple of months, but sticking to it regularly.”

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