Widespread changes - and a new name - at NSHousing
PUBLISHED: 11:00 30 July 2011
NORTH Somerset's largest housing association is set to change its name as it looks to branch out of the region.
NSHousing will next week change its name to Alliance Homes – and as part of widespread changes it is taking on 65 workers while reducing the wages of other staff, and making three redundant.
The organisation said the name change had come about after people kept getting it confused with North Somerset Council, while it will also help it to compete elsewhere in the country.
The firm, which manages around 6,500 homes across the district, would not reveal the estimated cost of rebranding, but said it would be ‘relatively minor’ as it would only affect signs at the company’s main offices in Weston and Portishead.
A company spokesman added the firm’s budget for the financial year 2011/12 had not been changed because of the renaming.
The company said it was forced to make cuts to its supporting people department after the Government made £11.5million cuts to its funding last year, and North Somerset Council reduced the price of personal support contracts.
As part of these cuts three staff members from the department have been given cash payouts and been made redundant, while the remaining 50 people have seen their salaries cut by 10 per cent.
But while some staff have been laid off, the firm has brought 65 new employees in to do repair work.
The new staff are all former employees of Weston-based property care firm Quadron.
These staff will be housed in a new depot in Portishead, while a fleet of vehicles has also been bought.
A spokesman for the association said: “Purchase and lease arrangements mean that this change will result in a substantial reduction in operational costs.
“As the building and vehicles will require signage it is logical that the company name change coincides so that neither the building nor the vehicles require re-badging.
“We will continue to seek value for money in all of our service delivery and it is regretted that this may result in redundancy when the external environment changes and the company has to respond.”