T4 will bring millions to town organisers say

PUBLISHED: 13:00 20 May 2011

The huge T4 crowds will bring millions of pounds to Weston this summer.

The huge T4 crowds will bring millions of pounds to Weston this summer.

Archant

T4 ON The Beach will bring £5million to the local economy when it takes place in town this July - according to organisers behind the pop-fuelled event.

Event director Mel Fletcher says Weston has turned out to be the perfect setting for the star-studded concerts over the years.

Since T4 started in Great Yarmouth nine years ago, the events have grown from audiences of 5,000 to more than 50,000 in recent years.

The numbers are set to grow very slightly again this year, but Mel says the organisers, the council and police are happy with the kind of scale they are at now.

Tickets are now limited to the event on July 10 and organisers think that is partly due to the catchment area Weston attracts.

Mel says the tides also work in T4’s favour in Weston and the width of the beach has allowed organisers to develop the event, adding extra stages and attractions.

The concert is said to bring millions of pounds to the North Somerset economy every time it takes place in the resort, through accommodation bookings, business for pubs and restaurants, media coverage and other benefits.

Mel said: “The advantage of the event is that people get to hear hours of their favourite music in one place, rather than listening to an artist play all the songs from an album.

“This year we have gone back to the drawing board when designing the set and have a few surprises up our sleeves, including a new-style golden circle.”

So far top stars like Jessie J, Katy B, Tinie Tempah, The Wanted, Chipmunk and N-Dubz and The View have signed up alongside other A-listers to take part in the event. Nicola Roberts - one fifth of Girls Aloud - will also be making her first live solo appearance.

For more details and to buy your tickets check out the T4 On The Beach website at www.channel4.com/t4

n The Mercury has joined forces with T4 to offer two lucky readers the chance of winning a pair of golden circle tickets. To be in with a chance of winning just answer the following question: How many years has T4 On The Beach been running?

Send your answer, along with your name, address and daytime telephone number, to: T4 On The Beach competition, Weston, Worle & Somerset Merury, 32 Waterloo Street, Weston- super-Mare, BS23 1LW, by 9am on May 30. Alternatively, log on to www.westonmercury.co.uk to enter. Usual Archant rules apply and the editor’s decision is final. Children under 12 must be accompanied by an adult.

By entering the T4 On The Beach site, you grant Done and Dusted and its licensees the right to film you and exploit that film for all media, worldwide, in perpetuity.

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